The No Bulls%&t Guide to Web Marketing for Small Business Owners
All you need to know in less than 100 pages. No techie mumbo-jumbo.
This book explains how you can quickly boost your revenues with fundamental digital advertising and marketing tactics. No expertise needed.
Why web marketing defies logic and robs your wallet - What you think will work probably won't.
Why you shouldn't fall for costly false promises and phony pitches from web hosting companies and local marketing "pros."
How you can spend less money and time but get more traffic, convert more new customers, and sustain it all over the life of your business.
What you should focus (and spend money) on and what you shouldn't in order to get ahead of your competition.
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Ever wonder why you spend lots of money and time for your small business website, digital ads, mobile apps, and more but you still don't get as many customers from the web as your competition?
Don't worry, you're not alone. The vast majority of small business owners are doing digital marketing all wrong - and it's hurting your bottom lines. It's not your fault, though.
The entire marketing industry is set up kinda like a drug dealer. They get you hooked on good-looking sites and features they say are important, then upsell you from time to time on new stuff. All the while, you get addicted to bad habits that actually harm your ability to compete, stunt your growth, give you a false sense of the health of your business, and lower your long-term earnings.
My latest book is a practical guide that helps you break the cycle and get the most out of simple, fundamental web marketing techniques that will yield a high return on investment. It's less than 100 pages, an easy read and - I promise - NO technical mumbo-jumbo (that wouldn't help you to know anyway). Let me explain in clear, easy-to-understand language how you can get more customers and overtake your local competition.